Analytics

Google Analytics

Google Analytics is an industry standard freemium web and mobile analytics package.

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Supported
Triggers, Searches, Filters, and Actions

Search

Search Goal

Finds a specific goal.

Trigger

New Goals

Triggered when a new goals is added.

Action

Get a report

Returns data related to a selected web.

Action

Run Report

Runs a report and returns the analytics data.

Action

Update Goal

Updates existing goals.

Action

Create a Measurement

Send a measurement of an event to Google Analytics.

Search

Search Goal

Finds a specific goal.

Trigger

New Goals

Triggered when a new goals is added.

Action

Get a report

Returns data related to a selected web.

Action

Run Report

Runs a report and returns the analytics data.

Action

Update Goal

Updates existing goals.

Action

Create a Measurement

Send a measurement of an event to Google Analytics.

Available Datasets

Active Users

Returns data for Users, New Users, and Sessions.

Base Metrics

Returns data for Bounces, Goal Completions, Goal Value, New Users, Pageviews, Revenue, Session Duration, Sessions, Transations, and Users broken down by Date.

Behavior

Returns data for % New Sessions, Avg. Session Duration, Bounce Rate, Goal Completions, Goal Conversion Rate, Goal Value, New Users, Pages / Session, Pageviews, and Sessions broken down by Count of Sessions, Days Since Last Session, and Session Duration.

Campaign Metrics

Returns data for Bounces, Goal Completions, Goal Value, New Users, Pageviews, Revenue, Session Duration, Sessions, Transations, and Users broken down by Date and Campaign.

Cohort Analysis

Returns data for Goal Completions, Pageviews, Revenue, Session Duration, Sessions, Transactions, and Users broken down by Date.

Demographics

Returns data for % New Sessions, Avg. Session Duration, Bounce Rate, Goal Completions, Goal Conversion Rate, Goal Value, New Users, Pages / Session, and Sessions broken down by Age and Gender.

Device Metrics

Returns data for Bounces, Goal Completions, Goal Value, New Users, Pageviews, Revenue, Session Duration, Sessions, Transations, and Users broken down by Date, Device, and Operating System.

Geo

Returns data for % New Sessions, Avg. Session Duration, Bounce Rate, Goal Completions, Goal Conversion Rate, Goal Value, New Users, Pages / Session, and Sessions broken down by City, Continent, Country, Language, Region, and Sub Continent.

Location Metrics

Returns data for Bounces, Goal Completions, Goal Value, New Users, Pageviews, Revenue, Session Duration, Sessions, Transactions, and Users broken down by Country, Date and Region.

Mobile

Returns data for % New Sessions, Avg. Session Duration, Bounce Rate, Goal Completions, Goal Conversion Rate, Goal Value, New Users, Pages / Session, Pageviews, and Sessions broken down by Device Category, Mobile Device Branding, Mobile Device Info, Mobile Input Selector, Operating System, Screen Resolution, and Screen Provider.

Mobile Metrics

Returns data for Bounces, Goal Completions, Goal Value, New Users, Pageviews, Revenue, Session Duration, Sessions, Transitions, and Users broken down by Date, Device Category, Mobile Device Branding, Mobile Device Info, Mobile Device Model, and Operating System.

Overview

Returns data for % New sessions, Avg. Session Duration, Bounce Rate, New Users, Pages / Session, Pageviews, and Users broken down by Browser, City, Country, Language, Operating System, Screen Resolution, and Service Provider.

Product Metrics

Returns data for Product Revenue, Quantity, and Unique Purchases broken down by Date, Product, Product Category, and Product SKU.

Social Network

Returns data for Avg. Session Duration, Pages / Session, Pageviews and Sessions broken down by Date and Social Network.

Technology

Returns data for % New Sessions, Avg. Session Duration, Bounce Rate, Goal Completions, Goal Conversion Rate, Goal Value, New Users, Pages / Session, Pageviews, and Sessions broken down by Browser, Flash Version, Hostname, Operating System, Screen Colors, Screen Resolution, and Service Provider.

Traffic Metrics

Returns data for Bounces, Goal Completions, Goal Value, New Users, Pageviews, Revenue, Session Duration, Sessions, Transitions, and Users broken down by Country, Date, Medium, and Sources.

Frequently Asked Questions

What version of the Google Analytics API does this connector use?

This connector uses version 3 of the Google Analytics API (https://www.googleapis.com/analytics/v3/).

What credentials do I need to power up this connector?

You need your Google account to power up this connector.

Where can I find some help for building my query?

Utilize Google's Query Explorer to help test and build your queries. The query explorer may also give more insight on why the query isn't working. I keep getting an error "selected dimensions and metrics cannot be queried together." Refer to the Dimensions and metrics explorer to understand what dimensions/metrics can actually be queried together because not all combinations are valid.

Where are my custom metrics and dimensions?

Custom metrics and dimensions are defined at the web property level. We can only display your custom metrics/dimensions if you have one web property selected. Only views within the web property can use its custom metric/dimension. You can have as many views selected as you want as long as they belong to the same web property. The custom metrics and dimensions (if there are any) will be displayed under the "Custom Variables or Columns" section under the custom report.

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