CMO dashboard

What is a CMO dashboard?

Chief Marketing Officers (CMOs) use CMO dashboards to maintain a high level overview of their company’s marketing spending and performance. These will often include long term measures of brand health, as well as key metrics that indicate the success of current marketing initiatives.

Focus area

Overall marketing performance, marketing spend

Who looks at it?

CMO, Marketing Director, CEO

How often?

Several times a month

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