Marketing Reporting

Custom marketing reports than run themselves

Forget the manual merges: schedule and automate your complex reporting processes in Easyflow.
Marketers love the empowerment that Easyflow provide them to be their own analyst and developer.

The Problem

It's important to know how well your marketing is working, but it's hard to figure that out when the data comes from multiple places.
So marketers end up downloading spreadsheets and assembling custom reports by hand. Off-the-shelf analytics solutions just don't cut it, either.

The Solution

Schedule the exact reports that your team needs, but remove yourself from the manual process.

Easyflow was made to eliminate routine custom processes. By plugging in your data sources and setting up some logic, you can pull your marketing data into more unified views and get whatever on-demand reports your team needs.

How companies run marketing reporting through Easyflow?

Don't see your use case? Contact us and we'll find a fit (or point you in the right direction)

1. Powerful, custom reporting

Combine ads reporting across multiple platforms

Create a unified view of your ad spend and performance by building a flow to combine Google Ads and Facebook Ads reporting. By combining your data in Easyflow, you can use a handful of steps to identify leading or lagging ads across both platforms, or determine how to adjust your spend across platforms.
Pull this report on-demand whenever you need it, or set a schedule to export to a Google Sheet (or send you an email) every day, week, or month.

Create custom marketing attribution logic

Build a Flow that attributes sales back to your marketing efforts in the exact way that your business needs. Using data from ads platform like Google Ads or Facebook Ads, you can create a Flow that combines that data with sales data and site traffic data.
With this full view of your acquisition funnel, you can then create rules to attributes certain activity or sales to the corresponding marketing efforts.

Compare marketing performance across any time period

Easyflow Flow branches are reusable, and can be easily extended in order to make logic changes or compare multiple versions of the same report. First, create a Flow to calculate your key marketing performance metrics (perhaps from an ads platform). Then, to look at the prior period, simply duplicate that section of your Flow and adjust the incoming data. With a few steps, you can compare current performance to historical.
Tips: you can copy and paste steps (including large sequences) to other Flows, or ever duplicate entire Flows. The exact step configurations will be preserved.

2. Set up triggered alerts (even complicated ones)

Set up notifications for marketing and ad performance

Get your most important metrics in front of you to take action quickly. Stay on top of ad spend, views, clicks, or any other important metric by automatically spending reports to Slack, email, or SMS to your phone
Like in any Easyflow Flow, you just need to include Steps according to where the data is coming from (like Google Analytics, or a Spreadsheet), how you want the data to look (Filter Rows, Format Text), and where you want to send notifications to.

Track event registration in Hubspot

Build a Flow that pulls in registrants for an event and syncs it into Hubspot. By keeping your CRM up-to-date with in-person events, your sales and marketing efforts can be more effective.
If Hubspot isn't your CRM of choice, connect to any other CRM instead. Pull in this information on demand or schedule it to always keep it up to date.

3. Intelligent search and email marketing

Generate a keywords list from a list of product names

Build a Flow that generates keywords from product names, search query lists, or product descriptions. Useful in search engine marketing (SEM, SEO), keyword lists can be a manual burden to create and maintain. Easyflow removes the labor and updates the lists for you.
With an Easyflow Flow, you can isolate every words in your datasources remove common words that are not useful as keywords, and create a file to use. By automating where the initial data is pulled from, the final list can be kept up-to-date without any manual work.

Send custom emails through Sendgrid, on demand and automatically

Create a Flow that sends custom emails through your Sendgrid account. In you Easyflow Flow, first write out a new plain text email (or copy over an existing HTML template). Then, simply insert merge tags for any data from your table that you want to merge into each email. Sendgrid will send one email per row, and merge in the values from that row where you have indicated.
Before sending emails, you can use conditional logic to adjust the template based on whatever data is present or missing in your table.

Create a custom integration between Shopify and Klayvio (or another email tool)

Make your connection between Shopify and Klayvio more powerful. Pull any data from Klayvio and push it into Shopify. Take any data from Shopify and send it to Klayvio. Increate the amount of information you can send in emails, and what you can trigger them based off of.
Not a Klayvio user? Easyflow also has integrations with MailChimp and Sendgrid, and can send data to any API.

Connect your marketing tools together

Discover the full power of the
Easyflow Platform

Ready to start automating?

Getting started with Easyflow is simple, secure and there's no installation required.

1. Choose your apps

Select and authorize the apps you want to sync.

2. Connect

Hundreds of prebuilt templates

3. Let it start!

Set it and forget it, Easyflow will take over from here!