A sales opportunities dashboard is designed to provide a quick snapshot of your prospective customers. An ‘opportunity’ generally refers to a customer who is more qualified than a ‘lead’ or a ‘prospect’ (but these terms do differ, place to place). As such, they tend to be used in more ‘high-touch’ sales roles where the sales team have a good sense of how well opportunities are progressing. These types of dashboards can cover a number of areas including how many opportunities you have, how you acquired them, how valuable they are, and at what stage they sit within the sales pipeline.